A vegetable lemonade made from rainbow carrots, one of the juice concepts that student Matthijs Licht devised, developed, and tested for Local2Local. His 'Wilde Wortelen' (Wild Carrots) come from the residual streams of fresh Dutch-grown vegetables, working with a vegetable grower in Flevoland and two processing producers. The lemonade is made from all available carrots in every colour of the rainbow, and is delicious on its own as well as in alcohol-free cocktails or cocktails with vodka or liqueur. The campaign is complete.
- Rainbow-carrot vegetable lemonade
- Made from rescued carrots
- Great in (non-)alcoholic cocktails
- Student-developed product
- Short Flevoland chain
Backing a farm is a real-world commitment. Here's what the farmer has flagged could affect this campaign.
- Weather & drought
- Lower yield
- Equipment failure
- A poor carrot harvest limits the lemonade run
Vegetable grower, Flevoland
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